Coca-Cola Zero Sampling
nationwide Coca-Cola Zero sampling campaign in 2024, which reached nearly 500 000 consumers through various activities from March to the end of October. Prodactive provided end-to-end campaign management, including organizational and implementation tasks, coordinating hostesses and supervisors, logistical planning, and developing and implementing the tour plan.
One of the spectacular elements of the campaign was the Volkswagen ID. Buzz branded by Prodactive, which served as guerrilla sampling activities across the country - for example, at the SZIN festival and in high traffic urban locations. The vehicle not only provided an eye-catching appearance, but also served as a mobile base for product tastings.
In addition to the national activities, we also collaborated with food delivery companies: we provided Coca-Cola Zero products with orders, so the brand's refreshing message also appeared in moments of home consumption. We strived to consistently showcase Coca-Cola Zero's vibrant, modern image and message across all elements of the campaign, while driving widespread brand awareness and consumer engagement through experiential tastings.