Kinley Purple
The central venue for the Valentine’s Day event organized for Kinley was the Akvárium Klub, where, in collaboration with the Havervagy community, we created a special evening focused on relationships and building brand awareness. The event programs – including a thematic quiz and party – were complemented by exclusive Kinley Purple cocktails, which were designed to fit the mood and occasion. Prodactive was responsible for the spectacular decoration, the identity of the venue, and the full event execution. As a follow-up activation the next day, we surprised passersby in the city center – around Deák Square – with red roses and Kinley Purple products, extending the brand’s emotionally driven presence into the urban environment.
Cube
The physical presence of the brand was strengthened by the Kinley Purple Cube installation, located in the square in front of Akvárium Klub. Inside the Cube, visitors were greeted by unique Kinley designed furniture, a fragrance experience, plant-based decorations and LED lighting, combined with full exterior and interior branding. Visitors were immersed in a multi-sensory experience, aimed to reinforce the Kinley Purple positioning through an experiential approach. We also organized sampling and hostess promotions related to the activation. All elements of the project – from the idea to the design and production, to the logistics and on-site installation – were delivered by Prodactive.
Kinley Boatanical Boat
The Kinley Boatanical event was an exclusive brand experience on the Danube, where the brand’s message was presented through an entirely new spatial experience. Upon boarding, guests were welcomed by custom bar solutions, plant wall installations and a branded tricycle. On deck, there was a selfie mirror, a digital caricature station and visual decoration, all aligned with the Kinley Purple visual world. The atmosphere of the evening was provided by a DJ booth located in the bow of the ship, culminating in a spectacular LED show. Prodactive handled all aspects of the event, from guest coordination to visual technology and production elements to brand design. This activation further reinforced the goal of positioning Kinley being not only as a visible brand, but as an immersive, experience-driven persence in the lives of its target audience.
