implemented a spectacular and experience-based activation for the Powerade brand as part of the Kiprun Running Night, which served as an active meeting place for runners and visitors throughout the evening. At the stand, participants could taste the product, play games and compete in various skill-based challenges.
The atmosphere was further enhanced by six costumed Powerade characters who encouraged the competitors, took photos with the audience and enhanced the brand experience with fun interactions. During the sampling, those who wanted to taste received 1.5 dl of Powerade in a glass, in the flavor of their choice. In order to receive the full bottle, visitors had to successfully complete at least three of four challenges. The tasks included answering a Powerade-related quiz question, cycling on an exercise bike for at least 30 seconds, jumping rope for 25 times, and holding a plank for at least 30 seconds.
The activity encouraged the participants both physically and mentally, perfectly matching the dynamic atmosphere of the sporting event. Prodactive carefully coordinated every detail, from concept development to on-site execution, ensuring that Powerade's experience-focused presence left a lasting impression on visitors and reinforced the brand's sporty, energetic image.