Marketing Activation Manager – Coca-Cola 

Introduction:

Our partner The Coca-Cola Company is constantly evolving – developing new products,
acquiring great brands and pioneer new ways of doing things. They are selling 3,600+
products in over 200 countries, including water, juices, energy drinks, and even tea
and coffee.

The Coca-Cola Company is taking deliberate action to nurture an inclusive culture that
is grounded the company’s purpose, to refresh the world and make a difference acting
with a growth mindset, taking an expansive approach to what’s possible and believe in
continuous learning to improve the business and themselves.

Applying for a role at Prodactive World Kft and working on projects of the The Coca-Cola
Company is an opportunity to be a part of something that can positively impact the
world.

What You’ll Do for Us:

Marketing Specialist will work as an integral member of the Coca-Cola Marketing team, partnering closely with Senior Brand Manager and agency partners to deliver key portfolio and activation initiatives across the Hungarian market: 

• Coordinate day‑to‑day brand and activation projects, ensuring smooth planning, tracking, and delivery of key milestones.
• Support Senior Brand Manager on crossfunctional initiatives, work assignments, and tasks that directly align with brand priorities.
• Support execution of local brand activations including POS materials, promotions, sampling initiatives, experiential events, and festival presence.
• Manage parts of assigned projects independently (e.g., localization of communication assets, content adaptation, sampling).
• Coordinate end‑to‑end packaging artwork updates across the portfolio, collaborating with agencies, supply chain, and bottling partners to ensure timely market launch.
• Prepare project documentation, status updates, timelines, and presentations as needed (e.g., performance reports, review decks).
• Support cross‑functional communication, ensuring alignment between marketing, agencies, finance, supply chain, PR and other partners.
• Manage logistics related to activations, including product orders and marketing warehouse stock coordination.
• Assist in brand budget tracking and help ensure spending accuracy.

Skills & qualifications:

• Min. bachelor’s degree in Marketing, Business, Economics, Communication, or a similar field.
• 3-4 years of relevant experience in marketing, project coordination, or agency environment (FMCG or B2C preferred).
• Strong project management capabilities: ability to handle multiple projects, prioritize effectively, and ability to work under pressure and meet tight deadlines
• Highly organized, structured, and detail‑oriented, with a strong sense of ownership.
• Great written, verbal and interpersonal communication skills in English, as well as presentation skills/storytelling
• Good understanding of basic marketing concepts and consumer mindset.
• Digital skills and mindset to actively support our digital transformation efforts
• Problem‑solving mindset and comfort working in a fast‑paced environment, and  multiple stakeholders
• Fluent English; Hungarian required.

Internship duration:

16 months (September-December 2027) 

Internship Location:

Budapest (Hybrid)

What We Can Do for You:

• Iconic & Innovative Brands
• Expansive & Diverse Customers: We focus on diversified and large range of customers each day   
• Critical experiences: We work as a network with a wide range of cross-functional partners 
• Growth Culture: learning organization with a bias for action, fully empowering curious individuals to leverage our network and a wealth of human insights to deliver amazing results. 
• Understanding of the agency setup and the FMCG business: we will provide and foster a deep understanding of marketing fundamentals 
• Developing skills: further develop capabilities behind reading data and generating actionable insights. Develop communication and presentational skills and how to structure a selling story and actionable requests

Classified – Confidential