Marketing Activation Manager – Coca-Cola
Introduction
Our partner The Coca-Cola Company is constantly evolving – developing new products, acquiring great brands and pioneering new ways of doing things. They are selling 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee.
The Coca-Cola Company is taking deliberate action to nurture an inclusive culture that is grounded in the company’s purpose: to refresh the world and make a difference, acting with a growth mindset, taking an expansive approach to what’s possible and believing in continuous learning to improve the business and themselves.
Applying for a role at Prodactive World Kft. and working on projects of The Coca-Cola Company is an opportunity to be a part of something that can positively impact the world.
What You’ll Do for Us
The Marketing Activation Manager will work as an integral member of the Coca-Cola Marketing team, partnering closely with the Senior Brand Manager and agency partners to deliver key portfolio and activation initiatives across the Hungarian market:
- Coordinate day-to-day brand and activation projects, ensuring smooth planning, tracking, and delivery of key milestones.
- Support the Senior Brand Manager on cross-functional initiatives, work assignments, and tasks that directly align with brand priorities.
- Support execution of local brand activations including POS materials, promotions, sampling initiatives, experiential events, and festival presence.
- Manage parts of assigned projects independently (e.g. localization of communication assets, content adaptation, sampling).
- Coordinate end-to-end packaging artwork updates across the portfolio, collaborating with agencies, supply chain, and bottling partners to ensure timely market launch.
- Prepare project documentation, status updates, timelines, and presentations as needed (e.g. performance reports, review decks).
- Support cross-functional communication, ensuring alignment between marketing, agencies, finance, supply chain, PR and other partners.
- Manage logistics related to activations, including product orders and marketing warehouse stock coordination.
- Assist in brand budget tracking and help ensure spending accuracy.
Skills & Qualifications
- Min. bachelor’s degree in Marketing, Business, Economics, Communication, or a similar field.
- 3–4 years of relevant experience in marketing, project coordination, or an agency environment (FMCG or B2C preferred).
- Strong project management capabilities: ability to handle multiple projects, prioritize effectively, work under pressure and meet tight deadlines.
- Highly organized, structured, and detail-oriented, with a strong sense of ownership.
- Great written, verbal and interpersonal communication skills in English, as well as presentation skills and storytelling.
- Good understanding of basic marketing concepts and consumer mindset.
- Digital skills and mindset to actively support our digital transformation efforts.
- Problem-solving mindset and comfort working in a fast-paced environment with multiple stakeholders.
- Fluent English; Hungarian required.
Employment Type
- Fixed-term contract
Location
- Budapest (Hybrid)
What We Can Do for You
- Iconic & innovative brands.
- Expansive & diverse customers: we focus on a diversified and large range of customers each day.
- Critical experiences: we work as a network with a wide range of cross-functional partners.
- Growth culture: a learning organization with a bias for action, fully empowering curious individuals to leverage our network and a wealth of human insights to deliver amazing results.
- Understanding of the agency setup and the FMCG business: we will provide and foster a deep understanding of marketing fundamentals.
- Developing skills: further develop capabilities behind reading data and generating actionable insights; develop communication and presentation skills, and learn how to structure a selling story and actionable requests.