As part of the Cappy “Zone In – Zone Out” campaign for Coca-Cola, we organized a complex, relaxing event in the sensory spaces of Cinema Mystica, aimed at enhancing the experience of presence. Prodactive was responsible for the full event management, including venue coordination, development and implement of the decoration concept, and the creation of catering solutions aligned with the event’s visual message. Visitors participated in two singing bowl programs, while the experience was completed by unique installations – including a proprietary cooling solution developed by Prodactive. These elements supported the campaign message not only visually, but also functionally.
Cappy Cinema Mystica, Pixim
The second event of the campaign took place in the PIXIM 360° multimedia space, where participants could experience the balance of physical activity and deep relaxation through guided pilates classes. The venue’s immersive projections and sound effects became an integral part of the movement program. The event was complemented by custom-produced, Cappy-branded yoga mats manufactured by Prodactive. From concept development and production to on-site execution, Prodactive managed to every aspect of the projectm including sampling tastings, during which Westend visitors could sample four different Cappy flavors with the help of our hostesses.
