Coca-Cola Christmas
socially focused series of events aimed at supporting charitable giving and human connection. Throughout the campaign, Prodactive World provided full-service event management, including the large-scale Christmas event in Budapest Park, where visitors could meet Santa Claus, participate in craft workshops, and join donation through various activations. Our team was responsible for the complete technical implementation, installations, and decoration work of the venue, along with the production and on-site integration of visual elements aligned with the concept.
aligned with the concept. As the part of the activity, Coca-Cola vending machines were installed in three shopping malls in Budapest, enabling visitors to make digital donations in support of Budapest Bike Maffia. Prodactive also handled the decoration of these venues and the production of visual communication materials. In addition, a two-week food collection campaign was organized in the stores of the EcoFamily network, for which we also created campaign-aligned visual solutions, collection points and installations. The special closing event of the campaign was a program held at a women’s homeless shelter in Budapest, where a festive dinner, as well as hairdressing, makeup, manicure and massage awaited the participants, offering them a worthy and memorable Christmas experience. All elements of the campaign were implemented in close professional cooperation with Tomorrow Advertising Agency.