Fuzetea Influencer Event
The event focused on the Peach and rose and Lemon and lemongrass flavor fusions, which invited influencers and media representatives could discover in the framework of a special tea experience. Guests could participate in an interactive workshop led by the Tea Academy, where they experimented various tea bases, herbs, natural flavors and syrups creating their own personalized tea fusions. The program was designed to deepen participants’ understanding the tea culture, its history and diversity, while they can experience the pairing of tea and creativity.
The entire creative design, visual concept and production process was delivered by Prodactive World, including the development of visual elements, on-site decoration, coordination of every aspect of the guest experience and consistent display of the Fuze Tea brand identity. During the event, we paid special attention to visually expressing naturalness, diversity of flavors and a conscious consumer experience.